Advertising supports free content and experiences we all love on the web, social media platforms, connected television platforms and on Internet-enabled mobile devices such as smartphones and tablets.  Drop8’s goal is to make advertising more effective by helping to display content that may be of interest to you.  Relevant advertising is less annoying and assists the services that depend on advertising because advertisers pay more for effective content.

To deliver relevant advertising to you, we may collect information about your activity across multiple third-party websites or mobile applications.  We may use this information to predict the types of ads that may interest you and to display advertising to you based on that information (“Interest-Based Advertising”).  
To learn more about Interest-Based Advertising and your choices with respect to it, please please visit:

This Privacy Policy is intended to provide you with information on our privacy and data protection policies. Safeguarding your privacy is of paramount importance to us, we are active members of the IAB Switzerland (Internet Advertising Bureau) and our policies reflect industry best practice. We may change this policy at any time. You may wish to visit our website from time-to-time to ensure you have our latest Privacy Policy.

Advertising, Content Serving & Web Analytics Technology

Drop8’s advertising technology is used to create and deliver rich and diverse online marketing campaigns using modern technology and innovative tools. Drop8’s advertising technology supports strict online privacy and security standards and has implemented several techniques to monitor advertising material for potentially unsafe content and unlawful privacy breaches. Drop8’s advertising technology allows to collect and store non-identifying data about Internet users and use this data for analysis and online behavioral advertisements. As a result, such advertisements offer an enriched online experience and deliver advertisement content that is likely to be more interesting and relevant to Internet users.

Data Collection

Drop8’s advertising technology is used to gather statistics about visitors and collect information used to decide which ads to display. Drop8’s advertising technology uses a cookie mechanism for this purpose, but only on an anonymous basis. This means that Drop8’s advertising technology stores no personal information such as email addresses, names or addresses in the cookie or in the cookie-based profile.
A cookie is a small text file that can be stored on a computer when, with a browser, a user views or clicks on advertisements delivered by Drop8’s advertising technology.
All the above techniques can be used not only to decide what ad to show, but also whether to show it. Through real-time-bidding or similar technologies, advertisers can use the above technologies for deciding who it is relevant to display their ads for and not showing it to others.

Opting Out
If you would like to disable your unique Drop8’s advertising technology cookie, you can do this here:
Opt-Out Appnexus: https://www.appnexus.com/en/company/platform-privacy-policy#choices

Mobile Opt-Out
Mobile device system software such as Apple iOS or Google Play Services provide an opt-out choice that will be communicated to companies providing in-App advertisements. For more information, or to opt-out using these mechanisms, consult your device settings.

Because cookies are browser specific, if you use more than one browser on your computer, you will need to disable the Drop8’s advertising technology cookie on the other browser(s) in order to opt-out completely. To do so, point each browser that you use to this page, and click on the disable link above.
Please note that you will need to set the Drop8’s advertising technology opt-out cookie again under the following circumstances:
•    You buy a new computer or upgrade the browser of your existing computer.
•    You delete the Drop8’s advertising technology opt-out cookie.
In each case, the existing Drop8’s advertising technology opt-out cookie loses its effectiveness. The Drop8’s advertising technology will treat your computer as a new user, and set a new unique cookie the first time you visit a Web site powered by the Drop8’s advertising technology.

Legal Compliance & Self-regulatory Standards

Drop8 complies with the Swiss- US and EU-US Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. Drop8 also complies with the self-regulatory standards of DAA and OBA / IAB.

Please contact privacy@drop8.io for any further questions about Drop8’s privacy, security, and data practices.