Advertiser: Bang & Olufsen
Campaign: BEOSOUND SHAPE Spring 2018
KPI: Landing Page Engagements & Drive-to-Store
Market: Germany, Switzerland, Austria
In the age of music streaming services, music that connects wireless to a speaker system appeals to a broad, young and trend / design-conscious audience. This is an excellent opportunity for Bang & Olufsen to present the brand to a new target audience that spends most of its media consumption time in digital environments. This results in a campaign architecture which has a branding aspect but can be optimized for clearly measurable performance values. In order to execute a complex strategy comprising three different countries as well as three different languages whilst being able to optimise the campaign’s different KPI’s in real time, a 100% programmatic approach was chosen.